Google brings real estate listings back to mobile search

Google is again showing real estate listings in mobile search results in select U.S. markets, reviving a limited pilot that had been reported earlier in testing.

HouseCanary says the program is a pilot with Google that brings MLS listings directly into Search. The company’s pilot page says availability varies by market and that the experience is mobile-focused.

Coverage from HousingWire and Inman says the current rollout includes listings from CRMLS in California and eXp, with the search experience showing property details and actions such as requesting a tour or contacting an agent.

The return of listings to Google Search matters because it could shift traffic away from traditional real-estate portals and toward search-driven discovery. It also renews a familiar question in the industry: how much of the home-search funnel Google wants to keep inside its own results.

The pilot appears to remain limited for now. HouseCanary describes it as a free program for participating MLSs, while some coverage characterizes the placement as sponsored or paid partnership inventory.

For now, the main confirmed change is that Google is testing real estate listings again on mobile in select markets. The next questions are whether more MLSs join, whether Google expands beyond mobile, and whether the company issues a broader public launch announcement.