Toncoin Surges on Gram Rebrand Announcement

Pavel Durov said TON’s native currency is becoming Gram, reviving the original name from the network’s early white paper. The announcement, posted on Telegram on June 1, immediately sparked a sharp move in the token’s price.

According to Durov, the change applies to the currency, while TON will remain the name of the blockchain. He said the transition should take about three weeks.

The rebrand gives the project a clearer link to its origins. TON documentation says Gram was the original currency name in legacy white papers, while the official currency of TON has been Toncoin.

Market coverage from several crypto outlets reported a same-day jump in TON after the announcement, though estimates of the size of the move varied. Some reports cited an 8% gain, while others put the surge above 13% or 15%.

The announcement leaves several practical questions open, including how quickly exchanges, wallets and other services will update the token name and ticker. It also remains to be seen whether the price reaction will hold as the transition unfolds.

What happens next

The key near-term issue is implementation. Durov said the rebrand should take around three weeks, suggesting the market and infrastructure changes may roll out gradually rather than all at once.